Music Business Management
About Music Business Management
This degree is tailored for those aspiring to thrive at the intersection of creativity and commerce within the music industry. It equips students with the knowledge and practical skills necessary to manage artists, music brands, live events, and digital distribution in today's evolving music landscape. Key areas of learning include artist management, music publishing, copyright and royalties, branding and marketing in the digital age, streaming economy dynamics, and data-driven audience insights.
Quick Facts
Course Overview
The curriculum emphasizes real-world experience, incorporating live projects, industry placements, and collaboration with creative talent. Students also explore music law, revenue streams, entrepreneurship, and innovation—ensuring graduates are ready to pursue roles across record labels, management agencies, publishing houses, live events, and digital platforms.
Modules
- Industry Landscape and Context: Understanding the streaming economy and current digital trends
- Artist Management, Live Events, and Promotion: Building foundational skills in managing talent and staging events
- Music Publishing, Rights and Royalties: Overview of copyright, licensing, and revenue generation
- Entertainment Law & Litigation: Fundamentals of legal frameworks in the music business
- Artist Branding & Audience Development: Crafting artist identities and growing fanbases
- Digital Monetization & Royalty Collection: Revenue mechanisms via streaming platforms and international markets
- Touring, Ticketing & Growth Hacking: Modern strategies for live event promotion and audience expansion
- Industry Analytics & Entertainment Science: Utilizing data to understand audience behavior and market trends
- Artist Management Project: Practical or consultancy-based project in artist/business development
- Business Project & Entrepreneurship: Conceptualizing and executing music business ventures
- Employability Toolkit / Music Law & Ethics: Prepares students for real-world readiness and legal knowledge
Careers
This course prepares you for direct entry into music business roles that span across management, publishing, branding, digital marketing, and event coordination. Graduates often secure positions as artist managers, A&R executives, music brand strategists, marketing managers, or live event promoters. The learning environment—through industry-engaged practitioners, project-based modules, and personal enterprise development—helps foster strong industry networks and practical know-how. Students also benefit from mentorship and work experience opportunities that support their transition into the industry.
Career Routes
Additional Information
Graduates can also continue to postgraduate study such as MSc in Music Business or Creative Industries Management, or an MBA with specialisation in entertainment, marketing, or cultural leadership.
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