Digital Marketing

About Digital Marketing

Digital marketing has transformed the way businesses connect with customers, build brands, and drive sales in today's technology-driven world. This course is designed to equip students with the essential skills and knowledge to excel in the rapidly evolving digital landscape. You will learn how to plan, implement, and analyse digital marketing campaigns across a variety of platforms including social media, search engines, email, and mobile applications.

Quick Facts
Duration
3 Years or 4 Years with Foundation
Course Overview

The curriculum covers core areas such as search engine optimisation (SEO), pay-per-click advertising (PPC), content marketing, social media management, web analytics, and customer journey mapping. Emphasis is placed not only on understanding the technical tools but also on developing strategic thinking, creativity, and data-driven decision making. Students will work on live briefs, digital projects, and case studies to build practical experience and professional confidence. The course also explores emerging trends such as influencer marketing, digital ethics, privacy issues, and the use of artificial intelligence (AI) in marketing automation. Graduates will be prepared for a variety of career paths in marketing agencies, corporate marketing teams, e-commerce, digital consultancy, and beyond. Whether you want to specialise in creative content, analytics, or campaign management, this course offers a comprehensive foundation to thrive in the digital marketing industry.

Modules
Foundation Year
  • Research Skills
  • Data Skills
  • Communication Skills
  • Professional Development Skills
Year 1
  • Introduction to Digital Marketing
  • Academic and Professional Skills
  • Understanding Consumer Behavior
  • Principles of Marketing
Year 2
  • Social Media Marketing
  • E-commerce and Mobile Marketing
  • Branding and Digital Strategy
  • Web and Data Analytics
  • Content Creation and Management
Year 3
  • Digital Marketing Live Project
  • Digital Campaign Planning and Execution
  • Contemporary Issues in Marketing
  • Undergraduate Major Project
Careers

In your final year, the Digital Marketing Live Project offers students the opportunity to apply their accumulated knowledge to solve real-world marketing challenges. Working alongside businesses, you'll gain hands-on experience in campaign development, audience engagement, and performance analysis. Industry-focused teaching ensures graduates are equipped for high-demand roles in digital environments. There are also opportunities to collaborate with employers on part-time projects throughout the course. Graduates can also progress to postgraduate study, including an MSc in Digital Marketing or an MBA with a marketing strategy focus.

Career Routes
Digital Marketing Executive
Social Media Manager
SEO/SEM Specialist
Content Marketing Strategist
Email Marketing Manager
PPC Campaign Manager
E-commerce Manager
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