Business and Events Management
About Business and Events Management
This course offers a dynamic blend of business fundamentals and event management expertise. It's structured to equip students with skills in event planning, organisational strategy, marketing, project implementation, and entrepreneurship. Students gain both theoretical insights and hands-on experience through live project work and practical modules, preparing them to manage diverse events—from corporate conferences to creative festivals—with confidence.
Quick Facts
Course Overview
The Business and Events Management program provides students with a comprehensive understanding of both business principles and the specialized skills needed for successful event planning and execution. Throughout the course, students develop expertise in strategic planning, resource management, marketing strategies, and creative problem-solving. The curriculum balances theoretical knowledge with practical applications, giving students the opportunity to organize real events and work on industry projects. This hands-on approach ensures graduates are prepared for the fast-paced, detail-oriented world of event management while understanding the broader business context in which events operate. With increasing demand for qualified event professionals across various sectors including corporate, entertainment, sports, and public events, this degree offers excellent career prospects. Students benefit from industry connections, guest speakers, and potential placement opportunities that enhance their learning experience and employability.
Modules
- Business Environment & Study Skills
- Research Methods & Communication
- Introduction to Events & Operations
- (Typical foundation modules designed to build academic and professional readiness)
- Digital Business & Principles of Marketing
- How to Do Business & Organisational Behaviour
- International Business & Market Dynamics
- Into Foundation Business Skills
- Entrepreneurial Decision-Making for Marketing & Events
- Events and Economies
- Management & Organisational Behaviour
- Events Principles & Financial Information for Events
- Principles of Events Management
- Specialist Events Planning
- The Entrepreneurial Journey
- Project Management & Implementation
- Ruskin Module (industry elective, 15 credits)
- Event Experience Design
- Events Strategy & Project Management
- Operations, Logistics & Policy for Events
- Professional Skills: Events Research & Practice
- Sustainability & Responsible Business
- International Business Strategy & Practice
- Sustainable Events Management
- Undergraduate Major Project
- Professional Development: Event Consultancy
- Specialised Events Practice
- Optional modules: Brand Evolution, Corporate Events, Project Management with Data Analytics, Digital Marketing
Careers
In your final year, an Events Live Project provides a platform to apply your academic expertise to real-world projects, helping you build industry-relevant skills and experience. The course integrates employability support such as CV workshops, interview preparation, and career counseling, ensuring you're job-ready by the time you graduate. The program has been developed in consultation with industry professionals to ensure that the content remains current and relevant to employer needs. You'll develop a portfolio of practical work throughout your studies which can be showcased to potential employers, demonstrating your capabilities and experience in planning and delivering successful events.
Career Routes
Additional Information
Postgraduate progression may include MSc in Events Management, MSc in Project Management, or an MBA focused on strategic leadership in events.
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